The abilities that exist to market items for sale in a targeted fashion never cease to amaze me. This is particularly true with what I see show up on my Facebook page.
Some of what appears is quite creative. Being from New Jersey originally but now living in Maryland, I have had advertisements pop up for shirts that feature the outline of the state of NJ, with the distinctive red, black and yellow colors and symbols of the MD state flag.
But honestly, the picture featured here is truly offensive! I regularly now see an advertisement of this coffee mug that says, “Never underestimate an old man with a doctoral degree.” It is nice to have my credentials somehow noticed, but there are a number of concomitant insults.
First of all, targeting me with a coffee mug shows that they truly do not really know me. I don’t do hot drinks, especially coffee. My guess is that it tastes as bad today as it did the last time I attempted to get the vile liquid past my nose and down my throat. That was in 1988.
Beyond that, there are a number of problems with the picture and the statement. Notice that it is photo-shopped, since the lettering does not curve around the cup. Technically, it should refer to the degree as a “doctorate,” and notice also that the tassel is on the wrong side for a graduate. “Never underestimate …”
But clearly the most offensive item is the sobriquet and moniker that the targeted customer — me — is an old man! How in the world did they possibly come to that conclusion? I will bet anything that the neophyte techno-geek who wrote the algorithm that data-mined me is a little punk I could bury today in a bicycle race at any distance between 50 yards and 50 miles!
Another regular advertisement that has been popping up for the past three months is for Toyota Camry automobiles. This is because I did online research in January on the Toyota Solara (a type of Camry), seeing a used vehicle of this model for sale.
I did buy the car. Here it is pictured. I have always wanted a red car … all my life! And it is way cool! I have never had a car of my own that is so new as a 2006 with only 107,000 miles! And why would I purchase this at my stage of life? Well, I wanted to do it before I die!
But truly, this targeted advertising is offensive!